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SEO · Dundee

Be found by the people who actually matter.

SEO isn’t rankings for the sake of rankings. It’s understanding what people are looking for, making sure you deserve to appear, and turning that visibility into something useful for your business.

Traffic is nice. Customers are nicer.

Let’s talk about it What’s included

  • More visibility
  • More enquiries
  • More customers
  • A stronger brand

Is this you?

Common problems we fix.

  • You’re not showing up for the right searches
  • Traffic isn’t turning into enquiries or sales
  • Competitors keep outranking you
  • Your site has technical issues
  • You’re not sure what to create
  • You know SEO matters but don’t know where to start

Same problems.
Different industries.
We get it.

Our approach

How we do it.

  1. 01 Discover Audit. Analyse. Find the opportunities.
  2. 02 Strategy Focus on what will make a real difference.
  3. 03 Optimise Technical, content and on-page improvements.
  4. 04 Grow Build authority and visibility.
  5. 05 Measure Track, learn, refine, repeat.

It’s not a quick fix.
It’s a proper plan.

What we do

Everything you need.
None of the jargon.

  • Technical SEO
  • Local SEO for Dundee & Tayside
  • Keyword research
  • Content strategy
  • On-page optimisation
  • Content creation
  • Digital PR & link acquisition
  • Structured data
  • Site migrations without losing rankings
  • Bing & AI search visibility
  • Ecommerce SEO
  • SEO audits
  • Competitor analysis
  • Analytics & reporting
  • Ongoing optimisation
01

Technical SEO, done at the source

If your site has technical issues, they hold everything else back. We make sure search engines can find, crawl, render and understand every page, and because we run the servers 200+ websites sit on, we fix problems at the source rather than writing a report about them. Most ranking drops after a new website are self-inflicted, so every old URL with traffic or links gets a single redirect: when Tannadice Motors moved to a new 1,483-page site, all 1,478 old addresses were redirected on day one.

02

Local SEO for Dundee businesses

When we audited 100 Dundee business websites, only 42 mentioned Dundee in their page title and only 18 told Google, in its own language, that they were a local business. Those are the first things we fix: titles and pages that say where you are, local landing pages, structured data, the same name, address and phone number everywhere, and a Google Business Profile that’s looked after.

03

Search is bigger than Google

In one week across the sites we host, Bingbot read nearly three times as many pages as Googlebot, and OpenAI’s search crawler read more than Google did. Bing feeds Copilot, DuckDuckGo and Yahoo, so we set up Bing Webmaster Tools and IndexNow as standard and make pages easy for AI assistants to read and quote correctly.

04

Content and authority you earn

Great content earns visibility and trust, so we write for what people actually search, not what fills a calendar. Authority comes from being worth citing: we earn links with things like our own Dundee Digital Benchmark, never by buying them, and that same clarity is what gets you referenced in AI answers.

Go deeper

More on SEO.

Proof, not promises.

Real numbers. We counted.

  • 100Dundee business websites we audited for the Dundee Digital Benchmark
  • 1,478old URLs redirected, none lost, on Tannadice Motors’ 1,483-page rebuild
  • 45,399pages kept organised and findable on MyFootballFacts
  • 280articles on the Visit Dundee platform, built with technical SEO from day one

Real work

SEO in action.

See all our stuff

Worth a read.

SEO doesn’t live in a silo.

All part of the plan.

  1. SEO
  2. Content
  3. PR
  4. Development
  5. PPC
  6. Analytics
  7. Conversion

Frequently asked

Straight answers.

How long does SEO take to work?

Technical fixes can show within weeks. Content and authority take months. We’ll tell you what to expect for your site, not a generic number.

Do you guarantee first-page rankings?

No, and be wary of anyone who does. We commit to the work and to being honest about what it’s doing.

Can you work with our existing website or developer?

Yes. We can do the work ourselves or hand your developer a clear, prioritised list.

How much input do we need to give?

Some. You know your customers and your business, and we’ll make the rest easy.

How do you measure success?

Enquiries, sales and qualified traffic, reported plainly. Rankings are a means, not the end.

Do you do local SEO for Dundee businesses?

Yes, and it’s most of what local businesses need: page titles and content that say where you are, local landing pages, structured data, the same name, address and phone number everywhere, and a Google Business Profile that’s kept up to date.

We’re getting a new website. Will we lose our rankings?

Not if the move is planned. Every old URL with traffic or links needs a single redirect to its closest new page, the sitemap needs rebuilding, and Search Console needs watching the week after. It’s how we moved all 1,478 of Tannadice Motors’ old addresses onto their new site.

Can you help us show up in ChatGPT and AI search?

Partly. Nobody controls what an AI says, but you can make your site easy for it to read and quote correctly: clear facts, structured data, and not blocking the crawlers that feed those tools. We check what the AI tools say about you as part of an audit.

How much does SEO cost?

It depends on how competitive your searches are and how much needs fixing. We start with an audit, then set out the scope and our fees clearly in a proposal.

The people behind it.

  • Barrie Founder / Chief Instigator
  • Ailsa Marketing Manager
  • Ric Development
Meet the whole team

Got a problem? Good.

Tell us where you are and where you want to be.

Show us what you’re dealing with