About Purple Imp

We’re Purple Imp. Small team. Big ideas. Ridiculous amount of stuff built.

We design, build, market, automate, fix, grow and occasionally rescue digital things.

Basically, if it lives on the internet,
we’ll probably have an opinion on it.

Tell us what’s going on See the stuff we’ve built

This wee devil has been with us
from the start.

Purple Imp
Est. 2016
Dundee, Scotland
Still causing trouble.

Our story

We didn’t set out
to be a “sports agency”.

Because we aren’t one.

Sport is a big part of the story, and we do a lot of it: clubs, leagues, players and the brands around them. So are tourism, professional services, ecommerce, hospitality, technology, publishing, SaaS, local businesses, national brands and completely bonkers ideas somebody thought of at 11pm.

We build whatever the problem needs.

  • 200+ websites running on servers we manage
  • 45,000+ published pages on MyFootballFacts
  • 262 articles on the Visit Dundee platform
Visit Dundee website, built by Purple Imp Visit Dundee Tourism platform Lucky Tiger website, built by Purple Imp Lucky Tiger Sportsbook MyFootballFacts website, built by Purple Imp MyFootballFacts 45,000+ pages Brechin City website, built by Purple Imp Brechin City Club website Doorstep Glass website, built by Purple Imp Doorstep Glass Bookings & routes MML Law website, built by Purple Imp MML Law Legal services Soots180 website, built by Purple Imp Soots180 Player brand Forfar Athletic website, built by Purple Imp Forfar Athletic Club website

Different projects.
Same mischief.

The people

Good people
make great things.

Meet the
mischief makers.

  • Barrie as an imp

    Barrie

    Founder / Chief Instigator

    Strategy · Search · AI · Ideas · Commercial

    Probably thinking about another domain.

  • Ric as an imp

    Ric

    Development

    Architecture · Development · Systems · Making impossible things less impossible.

    If it can be built, Ric will build it.

  • Cameron as an imp

    Cameron

    Design

    Design · Content · Social · Making our stuff look considerably better.

    Ideas, pixels and probably coffee.

  • Ailsa as an imp

    Ailsa

    Marketing Manager

    Campaigns · Content · Search · Reporting

    Numbers. Clarity. Results.

Same team.
More mischief. ☺

Our rules.

  1. 01 Curious > comfortable
    We’d rather ask why than blindly repeat what everybody else does.
  2. 02 Useful > impressive
    Cool is good. Working is better. Both is ideal.
  3. 03 Impact > activity
    Twenty reports don’t matter if nothing changed.
  4. 04 Build > talk
    We like making things.
  5. 05 Evidence > ego
    If the data says we’re wrong, we’re wrong.
  6. 06 Humans + AI
    Not AI replacing people. Good people using ridiculous technology properly.
  7. 07 No silos
    SEO affects development. Development affects UX. UX affects conversion. Marketing affects product. It’s all connected.
  8. 08 More mischief, please.

Dundee made us.

A city that built ships, jute, journalism, games and some fairly stubborn people. Purple Imp was built here too.

People
Ideas
Industry
Creativity
Community
Mischief

Photo: Andrew Diack, CC BY-SA 2.0

A Purple Imp pitchside LED board at a floodlit Scottish football ground: Smokies are better than pies

Good
ideas
work
harder.

Good people.
Good ideas.
Good work.

With a bit of mischief.

Come make something with us

Same problems.
Different answers. ☺