Digital marketing · Dundee
SEO, ads, social, content and email, planned together, run by the same small Dundee team, and judged on the enquiries and sales they bring in. Not on how busy the report looks.
Busy isn’t the same as working.
Is this you?
Same problems.
Different industries.
We get it.
Our approach
It’s not a quick fix.
It’s a proper plan.
What we do
Ads show which searches actually convert, so SEO goes after those. Social builds the audience that ads retarget. Content feeds all of it, and the website turns the attention into enquiries. Split across five suppliers, nobody owns the whole thing. Here, the same team does.
We’re in Dundee, and we’ve built a fair bit of it online, from the Visit Dundee platform to sites for businesses and clubs across Tayside. When we audited 100 Dundee business websites, fewer than half mentioned Dundee in their page title. Local search, Google Business Profile, local links and local press are part of the plan from day one, not a bolt-on.
We plan, write and publish social from our own publishing platform: typically eight posts a week per client, planned months ahead. Every post is written to the client’s own brand rules, regulated clients get an extra compliance check, and nothing goes out until a person has approved it.
Tracking goes in before the budget does, and we check it survives the journey: a redirect that drops the Google Ads click ID loses the sale from your reports even when the visitor buys. Every channel is judged on the enquiries, bookings and sales it brings in, and anything that can’t show its worth gets fixed or cut.
Real numbers. We counted.
The full works for a Dundee garage: brand, website, marketing, social, video, photography and IT.
Read the case study Visit the site (opens in a new tab)
Brand, website, payments and marketing for a modern law firm, including its property marketing.
Read the case study Visit the site (opens in a new tab)
A doorstep glass collection service, built into a brand people remember and a website that takes bookings and payments.
Read the case study Visit the site (opens in a new tab)All part of the plan.
Frequently asked
SEO and PPC are channels. Digital marketing is deciding which channels you need, running them together, and making sure the website turns the attention into business. You can hire us for one channel, but most of the value is in the joins.
No. We’re based in Dundee and plenty of our clients are local, but we work with businesses, clubs and brands across the UK.
It depends on the channels and how much you want to put into ads. We scope it to what you need and set our fees out clearly in the proposal, separately from any ad budget.
Paid search can bring enquiries within days. SEO and content take months. A good plan uses the quick wins to pay for the slow ones.
Yes. We can run the lot, or take the parts you don’t have the time or skills for and keep everyone working to the same plan.
Tracking goes in first, and our reporting leads with enquiries, sales and cost per customer. Clicks and followers come after.
Yes. We plan a month or more ahead, write and design the posts, and publish them on schedule, typically eight a week. You see everything before it goes out, and nothing publishes until it’s been approved.
No. Plenty of clients start with one channel, often SEO or social, and add others once the first is working. The plan tells you what to do first, not what to buy.
Ailsa
Marketing Manager
Barrie
Founder / Chief Instigator
Cameron
Design
Tell us where you are and where you want to be.
Show us what you’re dealing with
