What 100 Dundee websites taught us
When we audited 100 Dundee business websites, only 42 mentioned Dundee in their page title, only 18 told Google in its own language that they were a local business, and just 20 had the three basics together: Dundee in the title, a phone number and a DD postcode on the home page. 14 had none of the local signals at all. For most local businesses, that’s where the quickest wins are.


Barrie
Ric