Paid media · Dundee
Search and social campaigns built to be measured, and cut when they don’t earn their keep. Every pound should have a job.
Numbers. Clarity. Results.
Is this you?
Same problems.
Different industries.
We get it.
Our approach
It’s not a quick fix.
It’s a proper plan.
What we do
A campaign without tracking is just hope with a budget. We set up conversion tracking before we spend a penny, then check it survives the whole journey. We once found redirects on our own servers quietly dropping the Google Ads click ID: every page loaded perfectly, and a sale from one of those clicks would never have reached the reports. Now we click the ad and follow it to the inbox.
Paying for a click that lands on a slow page is paying twice. When we tested 100 Dundee business websites on a phone, the typical one took 5.1 seconds to show its main content and 54 had no tap-to-call link. We send ads to the page that answers the search, fast, with the phone number one tap away, and we plan paid alongside SEO and content rather than in a silo.
Target “Dundee” with Google’s default settings and your ads also reach people who have merely shown an interest in Dundee, from anywhere. For a business that serves Tayside, we set campaigns to people who are actually here, and look at Microsoft Ads too: about 1 in 15 search visits to the sites we host came through Bing and the engines it powers.
We market for brands in betting, law and financial advice, where a careless claim isn’t just a weak ad, it can be a breach. Copy is written to the rules from the first draft: no “risk free”, no promises the small print can’t keep, and the required wording in place.
Go deeper
Real numbers. We counted.
A sportsbook brand launched into a regulated, established and fiercely competitive market: website, app and the marketing to win customers.
Read the case study Visit the site (opens in a new tab)
A doorstep glass collection service, built into a brand people remember and a website that takes bookings and payments.
Read the case study Visit the site (opens in a new tab)
Brand, website, payments and marketing for a modern law firm, including its property marketing.
Read the case study Visit the site (opens in a new tab)All part of the plan.
Frequently asked
Enough to learn something useful, and not a penny more until it’s working. We’ll recommend a starting budget based on your goals.
We’ll set out our fees clearly in the proposal so you know exactly what you’re paying for.
Yes. We’ll start with an audit so we know what’s worth keeping.
Usually one of three things: conversions aren’t set up to count the right action, a redirect or form on the site is losing the Google Ads click ID, or consent settings are stopping conversions being recorded. We check all three, on the live site, before touching the campaigns.
Often it’s worth a test. About 1 in 15 search visits to the sites we host came through Bing and the engines it powers, and Microsoft Ads can import your Google campaigns, so it’s a quick thing to try.
To the page that answers the search, not the home page. Someone searching for an MOT should land on the MOT page, with the price, the booking button and the phone number one tap away.
Yes, carefully. Betting, legal and financial advertising all have rules about what you can claim and what you must say. We write to them from the first draft rather than fixing them afterwards.
Tell us where you are and where you want to be.
Show us what you’re dealing with
Ailsa
Barrie