Let’s talk

Content & social · Dundee

Say something worth sharing.

Content, social and email with a point, in your voice, on a schedule you can keep. We know what makes people engage, and what makes them buy.

People, not just pages.

Let’s talk about it What’s included

  • A consistent voice
  • Content people share
  • An audience you own
  • Less last-minute panic

Is this you?

Common problems we fix.

  • You never know what to post
  • Your social channels have gone quiet
  • Content gets likes but no enquiries
  • Nobody has time to write
  • Your brand sounds different on every channel
  • You’re relying on social instead of building your own list

Same problems.
Different industries.
We get it.

Our approach

How we do it.

  1. 01 Voice How you sound, and who you’re talking to.
  2. 02 Plan A calendar you can actually keep.
  3. 03 Create Writing, graphics, video and photography.
  4. 04 Publish Across your site, social and email.
  5. 05 Learn See what lands, do more of it.

It’s not a quick fix.
It’s a proper plan.

What we do

Everything you need.
None of the jargon.

  • Content strategy
  • Content calendars
  • Blog & article writing
  • Social media management
  • Social content creation
  • Scheduling & publishing
  • Instagram & Facebook stories
  • Email newsletters
  • Event & fixture-led posts
  • Match previews & reports
  • Player & club profiles
  • Photography & video
  • Campaigns
  • Content audits
  • Reporting
01

Content that fits your voice, and an audience you own

Posts, articles, match previews, profiles and campaigns, written to your own brand rules and tuned to your tone, with years of video, photography and design behind them. Social is where people discover you; your website and email list are where you keep them, so the content is built to move people from one to the other.

02

Planned months ahead, published on time

We plan, write and design a month or more ahead, and publish to Facebook and Instagram, feed and stories, from our own platform, built for exactly this job. Posts go out when they’re meant to, once, and nothing publishes until a person has approved it.

03

Every design looked at before it goes out

Every piece of artwork is checked by a person, alongside the words it goes out with, before it’s scheduled. It’s a small habit that catches the mistakes that matter, like a wrong phone number or a claim nobody can back up, before they reach a feed.

04

Facts from the source, not from memory

Event and fixture posts are built from live feeds, so times and prices come from the organiser, and nothing gets posted about something that’s already happened. Where a brand partner’s approved content has to be posted word for word, it is. And a typical client’s rotation holds 45 different briefs, so ideas don’t come round again for months.

Proof, not promises.

Real numbers. We counted.

  • 8posts a week per client, planned months ahead
  • 45different briefs in a typical client’s rotation, so ideas don’t repeat for months
  • 0posts published without a person approving them first
  • 280articles published on the Visit Dundee platform

Real work

Content & social in action.

See all our stuff

Content & social doesn’t live in a silo.

All part of the plan.

  1. Voice
  2. Content
  3. Social
  4. Email
  5. Website
  6. Reporting

Frequently asked

Straight answers.

Will it sound like us?

That’s the point. We start by working out how you sound, and everything we write follows it.

Can you post for us?

Yes, or we can create the content and hand it over for your team to publish.

Do you do photography and video?

Yes, as part of content projects.

Do we get to see posts before they go out?

Always. We plan a month or more ahead so you can see what’s coming, and nothing publishes until it’s been approved.

How often should we post?

Often enough to stay in people’s feeds, never so often that quality slips. For most of our clients that’s around eight posts a week across Facebook and Instagram, with room left for anything that comes up on the day.

Can you work from our events or fixtures?

Yes. We build posts from live event and fixture feeds, so dates, times and prices come from the source rather than being typed in, and nothing goes out about an event that’s already happened.

The people behind it.

  • Ailsa Marketing Manager
  • Cameron Design
Meet the whole team

Got a problem? Good.

Tell us where you are and where you want to be.

Show us what you’re dealing with