Let’s talk

About

Good ideas cause trouble. We’ve been causing it since 2016.

Purple Imp is a small Dundee team that designs, builds, markets and automates digital things. Websites, platforms, apps, campaigns, AI tools, and the occasional idea nobody asked for.

Small team. Big ideas.
Ridiculous amount of stuff built.

The imp in charge.
(Allegedly.)

The imp, wearing a crown and holding a trident

Purple Imp
Est. 2016
Dundee, Scotland
Still causing trouble.

The short version.

  1. 01

    How it started

    A Dundee web agency with a stubborn streak.

    Barrie started Purple Imp in Dundee in 2016 to build websites that actually did something. The name stuck. So did the attitude.

  2. 02

    Then sport turned up

    And kept coming back.

    Football clubs, a league, darts players, a golf tour operator, a sportsbook. Match centres that update themselves, club shops that survive kit-launch day, player sites that sell the shirts. We said yes, and we’re still saying it.

  3. 03

    What we are now

    A small team that builds whatever the problem needs.

    Websites, yes. But also platforms, apps, AI tools, booking systems and the odd invention nobody asked for. We run our own servers too, so the things we build have somewhere good to live.

To be continued. Probably with more mischief.

We’re not a sports agency. We just do a lot of sport.

  • Arbroath FC
  • Albion Rovers
  • East Fife
  • Edinburgh City
  • Brechin City
  • Forfar Athletic
  • Midlands League
  • James Wade
  • Charlie Manby
  • Alan “Soots” Soutar
  • 9 Dart Threads
  • Zeal Sports Management
  • Platinum Golf Scotland
  • PLZ
  • Lucky Tiger
  • MyFootballFacts

See the sport on our Stuff page

The people

The mischief makers.

Hover for
the real them.

  • Barrie as an imp

    Barrie

    Founder / Chief Instigator

    Strategy · Search · AI · Ideas · Commercial

    Probably thinking about another domain.

  • Ric as an imp

    Ric

    Development

    Architecture · Development · Systems · Making impossible things less impossible.

    If it can be built, Ric will build it.

  • Cameron as an imp

    Cameron

    Design

    Design · Content · Social · Making our stuff look considerably better.

    Ideas, pixels and probably coffee.

  • Ailsa as an imp

    Ailsa

    Marketing Manager

    Campaigns · Content · Search · Reporting

    Numbers. Clarity. Results.

Same team.
More mischief. ☺

The receipts.

Real numbers. We counted.

  • 2016 the year Purple Imp started, in Dundee
  • 200+ websites running on servers we manage
  • 45,000+ published pages on MyFootballFacts
  • 2,000+ businesses in the Visit Dundee platform’s database
  • 40 projects on our Stuff page, and we’ve lost track of the rest

Evidence

Proof, not promises.

Receipts, with workings.

What’s in the toolbox.

The kit we actually use, day in, day out. No buzzword bingo: if it’s on this list, it’s running something real right now.

  • LaravelPlatforms, apps and most new sites
  • WordPressWhen a client needs to run it themselves
  • PHP & MySQLThe engine room
  • Our own serversHosting we run and look after ourselves
  • Bunny CDNFast everywhere, with a firewall in front
  • PostmarkEmails that actually arrive
  • OpenAI & friendsWhere AI genuinely earns its keep
  • StripePayments, subscriptions, pay-per-view

Our rules.

  1. 01 Curious > comfortable
    We’d rather ask why than blindly repeat what everybody else does.
  2. 02 Useful > impressive
    Cool is good. Working is better. Both is ideal.
  3. 03 Impact > activity
    Twenty reports don’t matter if nothing changed.
  4. 04 Build > talk
    We like making things.
  5. 05 Evidence > ego
    If the data says we’re wrong, we’re wrong.
  6. 06 Humans + AI
    Not AI replacing people. Good people using ridiculous technology properly.
  7. 07 No silos
    SEO affects development. Development affects UX. UX affects conversion. Marketing affects product. It’s all connected.
  8. 08 More mischief, please.
    Good ideas cause trouble. We’re fine with that.

Dundee made us.

A city that built ships, jute, journalism, games and some fairly stubborn people. Purple Imp was built here too.

People
Ideas
Industry
Creativity
Community
Mischief

Photo: Andrew Diack, CC BY-SA 2.0

A Purple Imp pitchside LED board at a Scottish football ground

Come
and say
hello.

Good people.
Good ideas.
Good work.

With a bit of mischief.

Come make something with us