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Design & branding · Dundee

Make it unmistakably yours.

Brands, matchday graphics, merch and visual toolkits built around your crest, colours and culture. Whether you’re Arbroath or a start-up, we make work you’ll be proud to share.

Ideas, pixels and probably coffee.

Let’s talk about it What’s included

  • A brand people recognise
  • Consistency everywhere
  • Work fans want to share
  • Merch people actually wear

Is this you?

Common problems we fix.

  • Your brand looks different everywhere it appears
  • Your logo was made years ago and it shows
  • Matchday graphics are rushed every week
  • You need merch that doesn’t look like a raffle prize
  • You’re growing and your identity hasn’t kept up
  • Nobody has a set of templates to work from

Same problems.
Different industries.
We get it.

Our approach

How we do it.

  1. 01 Listen Your story, your heritage, your ambitions.
  2. 02 Explore Directions, sketches and ideas.
  3. 03 Design A brand with a clear visual voice.
  4. 04 Toolkit Templates and guidelines your team can use.
  5. 05 Roll out Website, social, print, merch and signage.

It’s not a quick fix.
It’s a proper plan.

What we do

Everything you need.
None of the jargon.

  • Logos & identity
  • Brand guidelines
  • Club & player branding
  • Matchday & motion graphics
  • Social templates
  • Design systems for social
  • Merch design
  • Posters & print
  • Stadium signage
  • Website design
  • Illustration
  • Photography direction
  • Campaign creative
  • Artwork checking before it’s used
01

Club, player and business branding

Custom identities and visual toolkits built around your crest, colours and culture: consistent, powerful and unmistakably yours. Sixteen of our case studies include brand work, from East Fife’s Black and Gold and Charlie Manby’s Champagne Charlie to a law firm, a garage and a wealth manager.

02

A system, not a one-off

A brand earns its keep when it can produce the hundredth post as well as the first. For one client, we turned their designer’s creative system into templates we render in code: 30 finished pages of artwork in 67 seconds, every one on brand. For another, we turned 133 slide decks into ready-to-post artwork in one batch.

03

Facts that can’t be mistyped

A beautiful post with the wrong phone number is worse than no post. On the artwork we render, prices, phone numbers and addresses come straight from the client’s own brand record, never typed by hand. Everything else is checked by eye on a contact sheet before it’s used, which is how we’ve caught wrong numbers, unfilled placeholders and statistics nobody could back up.

04

Matchday visuals that travel

Line-ups, goals, results and highlights: eye-catching stills and animations made for social, where the best ones get shared by fans, and a brand that holds up on a website, a matchday programme and a pitchside board alike.

Proof, not promises.

Real numbers. We counted.

  • 16of our case studies include brand or identity work
  • 30pages of on-brand artwork rendered from one design system in 67 seconds
  • 133client slide decks turned into ready-to-post artwork in one batch
  • 0phone numbers typed by hand onto the artwork we render

Real work

Design & branding in action.

See all our stuff

Design & branding doesn’t live in a silo.

All part of the plan.

  1. Story
  2. Identity
  3. Toolkit
  4. Website
  5. Social
  6. Merch

Frequently asked

Straight answers.

Can you refresh our brand without starting again?

Yes. Often the best result is evolving what you have, as we did with Edinburgh City, rather than throwing out your heritage.

Do we get the files?

Yes. You get the brand files and guidelines at the end of the project.

Can you design merch?

Yes, from t-shirts and beanies to keyrings and mugs.

Can you make our social posts look consistent every week?

Yes. We build templates, or a full design system rendered in code, so every post follows the brand without someone redesigning it each time, and every piece is checked before it goes out.

We already have a brand. Can you work with it?

Yes. We work from your existing guidelines and assets, and on the artwork we render, things like phone numbers and prices come from one master record, so they can’t drift out of date.

The people behind it.

  • Cameron Design
  • Barrie Founder / Chief Instigator
Meet the whole team

Got a problem? Good.

Tell us where you are and where you want to be.

Show us what you’re dealing with