Insights
Ideas, evidence, experiments and occasionally strong opinions about digital.
We spend an unhealthy amount
of time thinking about this stuff.
Rankings rarely fall after a new website because of bad luck. They fall because the old addresses were left to die. Here’s how to move safely.
Read the full articleFresh off
the press.
A tag that recorded nothing for six months, tracking added three different ways, and the visits your cookie banner hides. How to check yours.
We don’t do packages. The sites and platforms we’ve built have cost from around £2,000 to around £250,000. Here’s what decides where yours sits.
Fewer than half of Dundee business websites mention Dundee in their page title. Here’s the local SEO checklist that came out of auditing 100 of them.
On a phone, the home page took up to 56 seconds to appear. The fix didn’t need a new website, just someone to find where the weight was.
Speed, local search, the basics and security, checked the same way on 100 randomly chosen Dundee business websites. One passed everything.
Half of what wastes a PPC budget is inside the account. The other half happens after the click, where no Google Ads report will ever show you.
In 2013 this blog asked whether anyone could live on Bing for a month. In 2026 the better question is how much of AI search is quietly running on it.
Spam links mostly don’t work any more. Hacks, fake reviews and self-inflicted mistakes do. Here’s what actually hurts, and how to protect your site.
We’re not a sports agency. But sport is where our work hits hardest, and it’s made everything else we build better.
Sponsors don’t buy “a logo on the homepage”: how to package digital sponsorship that proves ROI.
Match centres that rank: SEO, schema and stats feeds for sports sites, without breaking the CMS.
Personal brand, real sales: how darts players should structure their website in 2026.
From “nice website” to revenue engine: the modern sports club site blueprint.
Ideas, tests and experiments we’re working on right now.
Some work. Some play.
All progress.