Google Ads · Dundee
Google Ads can bring in customers the day you switch it on, or quietly spend your budget on people who were never going to buy. The difference is in the settings, the tracking and the page people land on.
Clicks cost money. Customers make it.
Is this you?
Same problems.
Different industries.
We get it.
Our approach
It’s not a quick fix.
It’s a proper plan.
What we do
Before spending more, find out where the current money goes. The mistakes we check for first: ads shown to people who merely showed an interest in Dundee rather than people who are here, extra networks switched on by default, Google’s auto-applied recommendations, broad match without the data to steer it, your own brand name quietly eating budget, and negative keywords set once and forgotten.
A Google Ads click that lands on a slow page is paid for twice. In our Dundee benchmark, the typical business home page took 5.1 seconds to show its main content on a phone, and 54 of 100 had no tap-to-call link. We look at the page people land on, and at what happens after: we’ve found redirects that quietly dropped the click ID, and forms that looked fine but didn’t send.
Performance Max and smart bidding can work well, but only when they’re told the truth about what counts as a customer. Without good conversion data they get very good at finding more of the wrong thing. We set them up with real conversions, brand exclusions where needed, and a close eye on where the money actually goes.
Conversions count real outcomes, like a submitted enquiry, a booking or a sale, not page views. Consent is set up properly so the figures aren’t silently short. And we look beyond Google: about 1 in 15 search visits to the sites we host came through Bing and the engines it powers, an audience most advertisers ignore.
Real numbers. We counted.
A sportsbook brand launched into a regulated, established and fiercely competitive market: website, app and the marketing to win customers.
Read the case study Visit the site (opens in a new tab)
A doorstep glass collection service, built into a brand people remember and a website that takes bookings and payments.
Read the case study Visit the site (opens in a new tab)
Brand, website, payments and marketing for a modern law firm, including its property marketing.
Read the case study Visit the site (opens in a new tab)All part of the plan.
Frequently asked
Enough to learn something useful, and not a penny more until it’s working. It depends on how competitive your searches are and what a customer is worth to you. We’ll recommend a starting budget after looking at your market.
Ads bring visitors the day they’re switched on and stop when you stop paying. SEO takes months and keeps working. Most businesses do best with both, using ads to learn which searches convert while SEO builds.
Sometimes. It works best with plenty of good conversion data and clear brand exclusions. Without them it tends to spend on your own brand name and on placements you’d never choose.
Yes, and it’s where we usually start. We look at the settings, search terms, tracking and landing pages, and tell you plainly what’s working and what isn’t.
You should, always. If an agency holds your account in its own name, ask for it to be transferred. Your data and your history belong to your business.
Clicks start the same day. Knowing which ones become customers takes a few weeks of clean data, which is why tracking comes first.
We set out our fees clearly in a proposal, separately from your ad spend, so you always know what’s going to Google and what’s coming to us.
Tell us where you are and where you want to be.
Show us what you’re dealing with
Ailsa
Barrie