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Website speed · Dundee

Slow site? Fixed, not rebuilt.

A slow website loses customers before they’ve seen anything. It almost never needs a new site: it needs someone to find where the weight is and fix it, without changing what your visitors see.

Nobody waits 39 seconds.

Let’s talk about it What’s included

  • Faster on phones
  • Fewer people giving up
  • No redesign needed
  • Stays fast

Is this you?

Common problems we fix.

  • Your site crawls on a phone, even if it’s fine in the office
  • Visitors leave before the page has finished loading
  • You’ve been told the only fix is a new website
  • Speed plugins have made things worse, not better
  • Your shop’s product pages take an age to appear
  • Google’s speed report is full of red and you don’t know where to start

Same problems.
Different industries.
We get it.

Our approach

How we do it.

  1. 01 Measure On a mid-range phone and slow 4G, the way Google tests.
  2. 02 Find Exactly which files and features carry the weight.
  3. 03 Fix Without changing how the site looks or works.
  4. 04 Check Side by side, on every screen size, before it goes live.
  5. 05 Keep it fast So new content and updates don’t undo the work.

It’s not a quick fix.
It’s a proper plan.

What we do

Everything you need.
None of the jargon.

  • Speed audit on real phone conditions
  • Image weight & format fixes
  • Page-builder & plugin clean-up
  • Font & icon trimming
  • Layout fixes for every screen
  • Server & database tuning
  • Caching & CDN set-up
  • Tracking script review (with you)
  • Checks against visual changes
  • Safeguards so it stays fast
  • Before-and-after report
  • Re-testing after changes
01

Find the weight first

Most slow sites aren’t slow everywhere. They’re carrying a handful of very heavy things. On one football club’s shop, five banner photos made up 6.9 MB of a 9.5 MB home page. We measure on a mid-range phone on a slow connection, the way Google tests, not on the office Wi-Fi, so we fix what your customers actually experience.

02

Fixed, not rebuilt

That shop’s home page went from 9.5 MB to 1.8 MB, and from up to 56 seconds to under 8 to show its main content, without a redesign or a single product changed. Another site went from 4.9 MB to 2 MB and now shows its main content in about 3 seconds. We check every change side by side and on every screen size, so visitors see the same site, just faster.

03

Behind the scenes, too

Sometimes the page is fine and the server is the problem. On MyFootballFacts, a 45,000-page site, pages were taking up to 19 seconds to build under load. After tuning, the slowest took 3.8. Caching, a content delivery network and keeping aggressive bots in check all play their part.

04

Fast, and staying fast

A site that’s fast today can be slow again after the next upload. We put safeguards in place so new images are handled automatically, and so the fixes can’t quietly break something if the site changes. Tracking scripts are reviewed with you, never removed without checking what they do.

Proof, not promises.

Real numbers. We counted.

  • 1.8 MBa football club shop’s home page, down from 9.5 MB, without a rebuild
  • 56s → 7.9sthe same shop, time to show its main content on a phone
  • 19s → 3.8sslowest page build under load on a 45,000-page site
  • 5.1sfor the typical Dundee business home page, in our benchmark

Real work

Website speed in action.

See all our stuff

Website speed doesn’t live in a silo.

All part of the plan.

  1. Measure
  2. Images
  3. Code
  4. Server
  5. CDN
  6. Monitoring

Frequently asked

Straight answers.

Do we need a new website to make it faster?

Almost never. Most slow sites are carrying a few heavy things, like oversized photos, add-ons or scripts, and those can be fixed on the site you already have.

Will our site look any different?

No. We check every change side by side against the original, on phones, tablets and desktops, before it goes live.

How fast can our site get?

It depends on what’s slowing it down. As a guide, the typical Dundee business home page in our benchmark took 5.1 seconds to show its main content on a phone; the shops we’ve sped up went from as much as 56 seconds to between 3 and 11.

Can you speed up a site you didn’t build, or one hosted elsewhere?

Yes. Some fixes need access to the hosting, and some work best on servers we manage, but we can start with an audit wherever your site lives.

Will a faster site rank better on Google?

Speed is one of the things Google looks at, but the bigger win is usually people: fewer visitors give up before the page appears, so more of them become customers.

Will you remove our tracking or marketing tools?

Not without you. Tracking scripts are often a big part of a page’s weight, so we’ll show you what each one costs and what it does, and you decide.

How much does it cost?

We start with an audit, then set out what we’d fix and our fees clearly in a proposal. Many speed fixes are a one-off job.

The people behind it.

  • Ric Development
  • Barrie Founder / Chief Instigator
Meet the whole team

Got a problem? Good.

Tell us where you are and where you want to be.

Show us what you’re dealing with