Heritage-led branding
An identity rooted in Scottish heritage and Arbroath, carried through to shirts, darts and memorabilia in the shop.
Soots180
A player brand rooted in Arbroath.
We built Alan “Soots” Soutar’s brand and website: a place for fans to follow his career and buy official merchandise.
The short version.
- 01
The brief
A professional home for a PDC player with one of the most loyal fanbases in the sport.
- 02
What we built
A bespoke logo and tartan-inspired brand, an ecommerce shop and an automated career tracker.
- 03
The result
A commercial platform that supports merchandise drops and keeps fans up to date.
Career tracking
Tournament results and rankings update automatically, so the site stays a reliable source for fans and media.
