Confessions of a News Jacker.

A good story starts with a beginning, and this is no different But if you want the TL;DR Version then: • Crazy man made the stupid comments. • British press hammered him. • We news jacked it. • Got lots of links and Twitter mentions. • MP responds saying will provide a picture of him …

Fake it or make it. Fake followers on Social Media

Lady Gaga and Justin Bieber. What have they got in common? Well, aside from the fact that they’re both young and very popular, they’re both present as a brand on Twitter. However, there’s another thing they have in common on Twitter, and that’s fake followers, as also revealed in a BBC article and within other …

Fashionable Social Media

Twitter during fashion week is a strange place, full of blurry Instagram images and speedily taken Vine videos. Not only do you usually miss out on the full experience of the fashion show by viewing it through social media, you end up seeing footage and images that don’t even do the clothes justice. Clicking on …

Can I Bing it?

A Tribe Called Quest asked the question. Can I kick it? To all the people who can quest like a tribe does, I ask, can I Bing it? And the answer is… Yes you can! I am setting myself and the team here at Purple Imp a 30 day challenge for April 2013, and I …

How to reap the benefits of a great business blog

Social media has opened up all sorts of opportunities for businesses to communicate directly with their customers. As a result, the importance of a well-maintained blog has been forgotten by many. While the benefits of effective social profiles can’t be underestimated, when done properly a business blog can bring just as much to the table. …

Hip’Search with Gizoogle

If you fancy yourself as a bit of a “gangsta”, then using a search engine that speaks your language would be “dope”, wouldn’t it? Yep, it would. That’s where Gizoogle comes in. First of all, it’s nothing to do with Google, let’s get that out the way. It’s more like Google’s mischievous stepbrother. A stepbrother …

Promoting events on LinkedIn – three steps to success for SMEs

With over 187 million members from more than 200 countries, LinkedIn is the biggest professional social network in the world. Approximately two new members register every second, attracted not by the tantalising prospect of sharing pictures of cats, cupcakes, babies or snowmen, but by a desire to network with fellow professionals. As a result, it …

Putting on a social fireworks display for your brand

Creating explosions in the sky for your brand is essential – and all eyes are on social media. Put simply: if you’re not doing social, you’re not doing anything. Actively engaging with consumers is a necessity. The on-going communications revolution has seen to that. We live in an increasingly interactive world and businesses must adapt …

With This Tool I Thee Disavow – Google’s new feature in battle against bad links

Breaking up is often hard to do and, apparently realising that some links just can’t be easily severed, Google has just released a “Disavow Links” tool. It can be used – with some care – to “disavow backlinks if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your …

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