Social media has transformed the way brands communicate with customers and prospects and it is imperative to communicate with your audience to engage your audience and not only to use social media from a customer service and brand reputation perspective but to use it to attract new customers for your brand, services or products.
Similar to SEO and PPC all elements of social media activity are measurable to ensure that all social media advertising or organic activity generates measurable results for your business.
Social media marketing is the process of gaining traffic or attention through social media sites. Whether that’s Facebook, Twitter, Instagram, Pinterest, YouTube, Google+ WhatsApp, Snapchat or any of the other thousands of social platforms that exist which provide radically different social actions.
It is about being present in front of your audience, your potential audience knowing which platforms they use and how best to engage with them.
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