Flipping PPC failure into PPC success

Although it may seem like an oxymoron, PPC failure CAN lead to PPC success. The proof is in the pudding. Historically speaking, disastrous ventures are ten-a-penny. More frequent, certainly, than successful ones. But as Churchill once declared, “Success consists of going from failure to failure without loss of enthusiasm.” Mistakes are a fundamental human trait; …

Common mistakes of poorly performing PPC Accounts

Having completed many AdWords account audits and reviews for clients whose PPC campaigns were not performing well, nor bringing in the desired return, some of the most common errors identified are as follows: The biggest mistake most people make when setting up AdWords campaigns is targeting every keyword or phrase they can think of that …

Online content – quality beats quantity

When it comes to online content, quality is more important than quantity. But that hasn’t always been the case. In the early days – and even the latter days if we’re going to be honest with each other – it seemed more important to unleash a tidal wave of link-harbouring stuff than to devote resources …

Let a digital marketing agency help you see the elephant

Like the blind men who stumble across an elephant for the first time, brands come to view the digital arena through a glass darkly, a view refracted by their agencies’ own perception of that arena. Grabbing the tail, above line agencies describe it in terms of the brand and translating offline campaigns online. Grasping the …

Outreach. Do it right,or you’re not doing it.

There’s no such thing as bad outreach. If you’re not doing it right, you’re not reaching out at all; in fact you’re putting people off your brand and alienating potential audiences, shooting yourself in the foot before anyone saw your gun, in a spectacular anti-Matrix feat of self-undermining glory. There are no rewards in Google’s …

OMG[oggle] – notice of detected unnatural links

An increasing number of website owners have become alarmed recently due to receiving the dreaded “Google Webmaster Tools notice of detected unnatural links” message. This may not have reached mass hysteria levels but there is increasing concern, particularly amongst those who have never received any previous communications from the search giant. We’ve detected that some …

Boosting your social media movement

Website management requires a certain linguistic dexterity in a variety of technological languages – particularly search engine optimisation. Some site operators, however, are struggling to make themselves understood in the fast-paced world of social media. Optimising your pages for social interaction is no longer a preference – it’s a necessity. In an era culturally obsessed …

One Thing You Should Know About Internet Marketing … Content is [still] King

Turning the pages of my Flipboard social magazine, I was a little surprised by how many articles now carry the similar style of headline “XX Number of Things You Should Know About …” Yes, it’s in the handbook of “How To Get Your PR Read in 2012” but only if it stands out from the …

How to Optimise WordPress for Speed and Performance

As most people already realise, WordPress is a great platform to use for your website. Unfortunately, it suffers from a common side effect of becoming sluggishly slow if it is not maintained correctly as the amount of content in the site grows. This can be a real hassle for visitors to your website, resulting in fewer …

Don’t watch the clock run down on your marketing strategy

As the clock counts down on one of the most important days in the football calendar, clubs around the UK are whipping out the chequebooks in the hope of securing players to galvanise their squad and, crucially, improve results. Transfer deadline day traditionally involves a huge amount of hand-wringing from chairmen, nervous glances from fringe …

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