How to Run Shopify on a Subfolder

If you’re already familiar with why you might want to acheive this you can jump straight to the server setup. Running Shopify from a subdirectory can be useful Do you run your main website on a platform like WordPress but would like to run Shopify in a subfolder (subdirectory)? You might be in a position where you would like to …

Google Reveals New Format for AdWords Price Extensions

Google rolled out price extensions in July this year for mobile text ads which shows pricing information about products and services. This is how they looked when they were first launched: The format for price extensions were multiple lists under the ad, providing useful information to searchers before they click on your ad. Each row …

The psychology and art of storytelling

Adverts and content – a lot of people are like: Or Because the advertisers, the adverts, the “content marketers” just don’t get it. We get the huge flux around the Superbowl and Christmas for example, some good, some bad, but the majority of the year adverts and content are created without persona development, identification or …

How to get the most out of your AdWords campaigns

AdWords campaigns with poor ROI’s are usually as a result of poor set-up, poor management and optimisation. If your campaign is not bringing in the desired leads or is suffering from a poor ROI, then you can still bring about improvements by following some of these simple steps: Choose keywords wisely When it comes to …

Resting on your Digital Marketing laurels is not an option

‘To rest on one’s laurels’ is defined as ‘To be satisfied with one’s past success and to consider further effort unnecessary.’ Laurel wreaths were awarded to the winning athletes in the original Olympic games of ancient Greece. The phrase, which is essentially pejorative, paints a picture in my mind of lazy self-satisfied former stars slowly …

A higher ad ranking doesn’t always mean better results

As paid search advertisers, it’s natural to assume that achieving lofty positions in Google will reward us with the most traffic and conversions – but evidence suggests this isn’t always the case. In the past, although many clients’ keywords were appearing in the top positions – whether through paying a higher bid or through the …

Ready to Mobilise by May?

Do you remember last year, when Google unleashed Mobilegeddon? We do – but we were very much prepared! Purple Imp has been a long-time advocate of a ‘mobile first’ approach – websites should be responsive, fast and offer an efficient user experience. Well now, nearly a year on from Google publicly stating what we’ve always …

Google removing ads on the right-hand side of search results

Google recently confirmed that it will stop showing ads on the right-hand side of search results on desktops. This change is global and affects all languages. Previously, Google allowed paid ads to show at the top, side, and bottom of the search results page. However, with the new changes, ads will only be displayed at …

Learn To Walk Before You Run The Advertising Marathon

If I told anyone who knew me that I was going to write something about the London Marathon, the majority of them would look in disbelief, thinking: “What does he know about that?” And yes they may be right, I’m the least likely to know anything about running in any shape or form. But just …

Negative SEO – the latest threat to your search rankings

Lurking in the digital undergrowth, ready to pounce. Waiting. Unleashing a torrent of tactical destruction designed to downgrade your search engine rankings, belittle your brand and damage your business. Negative SEO is in town. What is it? Put simply: it’s the practice of building unscrupulous links to a competitor’s website with the intention of damaging …

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