Moving to a new website without losing your Google rankings
Rankings rarely fall after a new website because of bad luck. They fall because the old addresses were left to die. Here’s how to move safely.
Insights · Web & Tech
Things we know. Things we think. Things we’re still figuring out.
Ideas, evidence, experiments and occasionally strong opinions about digital.
We spend an unhealthy amount
of time thinking about this stuff.
- Real-world experience
- No agency fluff
- Useful stuff
- Sometimes brutal
- Always honest
Web & Tech
How much does a website cost in Dundee?
We don’t do packages. The sites and platforms we’ve built have cost from around £2,000 to around £250,000. Here’s what decides where yours sits.
How a football club shop went from 10 MB to under 2 MB, without a rebuild
On a phone, the home page took up to 56 seconds to appear. The fix didn’t need a new website, just someone to find where the weight was.
The Dundee Digital Benchmark 2026: we audited 100 local business websites
Speed, local search, the basics and security, checked the same way on 100 randomly chosen Dundee business websites. One passed everything.
Negative SEO in 2026: is someone really sabotaging your rankings?
Spam links mostly don’t work any more. Hacks, fake reviews and self-inflicted mistakes do. Here’s what actually hurts, and how to protect your site.
The sports club website blueprint: turn traffic into tickets, members & sponsors
From “nice website” to revenue engine: the modern sports club site blueprint.
Currently messing about with…
Ideas, tests and experiments we’re working on right now.
- Money ImpAn AI-powered business operating system Building
- Visit DundeeRecommendations and trip planning that actually help Iterating
Some work. Some play.
All progress.