Is your analytics lying to you?
A tag that recorded nothing for six months, tracking added three different ways, and the visits your cookie banner hides. How to check yours.
Insights · Business
Things we know. Things we think. Things we’re still figuring out.
Ideas, evidence, experiments and occasionally strong opinions about digital.
We spend an unhealthy amount
of time thinking about this stuff.
- Real-world experience
- No agency fluff
- Useful stuff
- Sometimes brutal
- Always honest
Business
How much does a website cost in Dundee?
We don’t do packages. The sites and platforms we’ve built have cost from around £2,000 to around £250,000. Here’s what decides where yours sits.
Local SEO for Dundee businesses: the checklist from 100 websites
Fewer than half of Dundee business websites mention Dundee in their page title. Here’s the local SEO checklist that came out of auditing 100 of them.
How a football club shop went from 10 MB to under 2 MB, without a rebuild
On a phone, the home page took up to 56 seconds to appear. The fix didn’t need a new website, just someone to find where the weight was.
The Dundee Digital Benchmark 2026: we audited 100 local business websites
Speed, local search, the basics and security, checked the same way on 100 randomly chosen Dundee business websites. One passed everything.
Why your Google Ads aren’t working: the mistakes we still find in 2026
Half of what wastes a PPC budget is inside the account. The other half happens after the click, where no Google Ads report will ever show you.
Why we do so much sport (after ten years of building for everyone)
We’re not a sports agency. But sport is where our work hits hardest, and it’s made everything else we build better.
Stop selling logos. Start selling outcomes: sponsorship ROI for clubs
Sponsors don’t buy “a logo on the homepage”: how to package digital sponsorship that proves ROI.
Currently messing about with…
Ideas, tests and experiments we’re working on right now.
- Money ImpAn AI-powered business operating system Building
- Visit DundeeRecommendations and trip planning that actually help Iterating
Some work. Some play.
All progress.