Moving to a new website without losing your Google rankings
Rankings rarely fall after a new website because of bad luck. They fall because the old addresses were left to die. Here’s how to move safely.
Insights · Search
Things we know. Things we think. Things we’re still figuring out.
Ideas, evidence, experiments and occasionally strong opinions about digital.
We spend an unhealthy amount
of time thinking about this stuff.
- Real-world experience
- No agency fluff
- Useful stuff
- Sometimes brutal
- Always honest
Search
Is your analytics lying to you?
A tag that recorded nothing for six months, tracking added three different ways, and the visits your cookie banner hides. How to check yours.
Local SEO for Dundee businesses: the checklist from 100 websites
Fewer than half of Dundee business websites mention Dundee in their page title. Here’s the local SEO checklist that came out of auditing 100 of them.
The Dundee Digital Benchmark 2026: we audited 100 local business websites
Speed, local search, the basics and security, checked the same way on 100 randomly chosen Dundee business websites. One passed everything.
Why your Google Ads aren’t working: the mistakes we still find in 2026
Half of what wastes a PPC budget is inside the account. The other half happens after the click, where no Google Ads report will ever show you.
Can I Bing it? Why Bing matters more in the age of AI search
In 2013 this blog asked whether anyone could live on Bing for a month. In 2026 the better question is how much of AI search is quietly running on it.
Negative SEO in 2026: is someone really sabotaging your rankings?
Spam links mostly don’t work any more. Hacks, fake reviews and self-inflicted mistakes do. Here’s what actually hurts, and how to protect your site.
Sports SEO that actually works: fixtures, results, players & schema
Match centres that rank: SEO, schema and stats feeds for sports sites, without breaking the CMS.
Currently messing about with…
Ideas, tests and experiments we’re working on right now.
- Money ImpAn AI-powered business operating system Building
- Visit DundeeRecommendations and trip planning that actually help Iterating
Some work. Some play.
All progress.