CALCiViS is a specialised imaging device designed exclusively to image the tooth’s surface. The process is a mixture of CALCiViS photoprotein application and laser imagining to detect any deformities of the tooth.
Purple Imp were commissioned to be the marketing partner for Calcivis. We undertook all activity to not only increase brand awareness with the target audience and demographic, but we also generated leads and created appointments for the sales team.
We carefully planned and executed a full social media strategy by creating relevant content that engaged with the client’s audience and told the story of the Calcivis brand. We also undertook the PPC setup, deploying paid advertisement that helped drive further traffic to the website. By implementing email marketing, we were able to interact and engage with potential customers.
The Purple Imp digital development team were able to guide Calcivis through the entire process and delivered the online marketing tools that they needed.