Social media marketing is the process of gaining traffic or attention through social media sites. Whether that’s Facebook, Twitter, Instagram, Pinterest, YouTube, Google+ WhatsApp, Snapchat or any of the other thousands of social platforms that exist which provide radically different social actions.
It is about being present in front of your audience, your potential audience knowing which platforms they use and how best to engage with them.
It’s important to know your share of voice and how you compare to the competition.
It’s important to track brand mentions, but, it equally as important to listen to what is going on in your vertical.
Who is commenting, positive and negative, what type of language are they using, what opportunities are there?
Gleaming insights on real customer conversations that inform you and your strategy for both campaigns and customer management.