Founder, Purple Imp
Barrie Moran
I’ve been in this industry for over 25 years, and I’m affectionately known as one of the grumpy old gits of SEO.
In that time I’ve worked with some very cool brands, including Manchester United, Ladbrokes, Brother and John Smith’s.
The tech has changed beyond recognition, and it’s still changing. If you don’t adopt and adapt, you wither and die. That goes for agencies too: the Purple Imp of today is not the Purple Imp of any previous year.
LinkedIn · barriemoran.com · The rest of the Purple Imp team · Get in touch
What I’ve written
Why is my website slow? Fixes that don’t need a new website
Launching Lucky Tiger: how we took a bookmaker from brief to market
What we find when we check a WordPress site
PHP2Shell: what happened on 21 October, and what we did the same day
The Business Owner’s Morning: 30 minutes that run the day
Is ChatGPT reading your website? What our server logs say
Moving to a new website without losing your Google rankings
Is your analytics lying to you?
How much does a website cost in Dundee?
Local SEO for Dundee businesses: the checklist from 100 websites
How a football club shop went from 10 MB to under 2 MB, without a rebuild
The Dundee Digital Benchmark 2026: we audited 100 local business websites
Why your Google Ads aren’t working: the mistakes we still find in 2026
Can I Bing it? Why Bing matters more in the age of AI search