Broker Insights - Overview

Established in 2018, Broker Insights are an independent insurtech with a unique platform that uses data to transform broker and insurer relationships.

Purple Imp was commissioned to design and build a new online presence for Broker Insights.

Broker Insights Website

Broker Insights have worked with the Purple Imp team over the last couple of years and they have been excellent. They are responsive in their support and thinking and everything they do for ourselves is top quality. We are a relationship business and Barrie and the team are a pleasure to work with. Thoroughly recommend them

- Fraser Edmond

The Brief:

Purple Imp was commissioned by Broker Insights to design a website that conveyed the key messages of their business, for both insurers and brokers. The client agreed that the complex nature of the business, in fintech, needed a brand new introduction to the online market.

The Outcome:

The main focal point of this web project was to have two separate user journeys. By designing a website with this concept in mind, the refreshed Broker Insights website catered to both brokers and insurers, ensuring that each section relayed the appropriate and relevant information to both parties.

The Purple Imp team was able to develop a website that perfectly aligned with the user’s needs.

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