Too many brands rush into producing poorly planned video content that has no defined strategy or target audience with the hope that it will go “viral”. If you don’t have a strong strategy in place, then how can you measure the impact of your video and how can you justify your investment in video? You might get lucky but our research and experience show that a clear and well-planned strategy is the key to a successful video campaign. You could spend thousands of pounds on producing a beautiful professional video or animation but if you don’t have a strategy in place then you may as well just throw that money away. Your odds of success are probably about as good as “investing” in the National Lottery.
Not all video content has to be big-budget and professionally produced, there are many different aspects to a successful video campaign and with our specialist video strategy techniques we can show you where you should and shouldn’t be spending your money. Professional video production is absolutely necessary for certain parts of a successful video campaign. However, when used properly as part of an overall strategy and video campaign, it may be that the use of personalised video content that you produce in house on your mobile phone can play just as important a role.
Our aim is to bring your brand to life and tell your story using engaging and memorable video and animation content that connects with your target audience. We’ll work with you to learn your story and produce a video strategy that ensures the video campaign will have clear goals and clear performance indicators allowing us to successfully test and measure the campaign as we progress and show you a positive return on investment.
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