Retargeting and remarketing allow you to display adverts to users who have already visited your website.
It gives you the opportunity to increase your conversion rate and improve your ROI by keeping the customer engaged and by keeping your brand, product or service at the forefront of their mind.
This then becomes a CRO issue and by understanding your basket abandonment rate, you can serve this visitor a targeted advert on Google, Facebook, Skype, Spotify or a broad array of other web properties; your advert can follow them and acts as a reminder of your site or your brand, in order to entice them to come back and checkout.
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