Our team includes Google Ads & Bing qualified paid search experts who are ready to help your business achieve your commercial goals online.
Our paid team, working closely with our SEO team, uses the intelligence gathered from running paid campaigns, which is invaluable to your overall optimisation, to help achieve your strategic objectives.
Increasing your relevancy to reduce your cost per acquisition is paramount for our paid search team. With their technical knowledge, their creative approach and their analytical prowess, your paid search campaign run by Purple Imp will be extremely targeted and highly successful.
As is the case with much SEO research, paid search management research starts with understanding the market, the opportunities, the search queries, phrases and keywords the target audience uses.
Paid search marketing can be very cost-effective and offers a number of advantages over other forms of advertising:
- It’s affordable – you only pay when someone clicks on your ad.
- It’s controllable – you can tailor various aspects of the campaign and budget to your needs and goals.
- Geotargeting – you can target searchers by country, region, city or radius.
- See immediate results – Paid search is relatively quick to set up and you can achieve top ad positions, giving you instant results.
