If you don’t use email or if you don’t have a way for your website visitors to subscribe to your email lists, you’re missing out on the huge potential to interact with your current and potential customers.
Our intelligent email marketing solutions with segmentation, personalisation, and relevancy allow us to work with you and the creative team to design a compelling email that will help increase sales, create greater brand awareness and result in more visits to your website.
Using the Purple Imp CRM solution, you can introduce personalisation to your email marketing by communicating with customers who visited a variety of pages on your website but didn’t take the desired action you seek. Tailoring the communication will help encourage the visitor to return and convert to a customer.
Design matters, in fact, the design is critical to the success of any email marketing campaign. Each email client will handle the HTML differently, so it’s imperative that the design is tested and best practices are followed to avoid any rendering or delivery issues.
The creative team at Purple Imp work with the technical team to ensure the concepts created can be implemented seamlessly.
It’s critical to monitor the successes and failings of any campaign to allow for all learning’s to be adopted and improvements made.
Knowing how recipients engaged with the emails and what content resonated best with them allows for the email campaign to mature and become more effective over time; like any part of digital marketing, email can also be optimised.
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