How to emulate the Google domain success story 15 years on

What’s in a domain? Plenty if the statistics are to be believed. Hundreds of thousands of new top level domains are registered every day – so choosing the right one for your business; one that sets you apart AND can deliver search results, is vital. A bunch of geeks in charge of a fledgling search …

Bamboozled by Google’s Panda updates – is it really black and white?

Websites that have traditionally relied on linguistic landmines to blow their content to the top of Google’s search rankings have noticed their position plummeting over the last year. With the introduction of a sprightly Panda to skip over content that is booby-trapped with keyword stuffing, sites that produce shallow, duplicated or low-quality content have all …

That Google update – why good content is key to search success

Google’s Penguin update has ruffled plenty of feathers in the online marketing world – and it’s easy to see why. After years of promoting link building as THE means to improve rankings, suddenly, Google is punishing sites with the “wrong” kind of links. For certain SEO specialists, that has rendered years of link-building work worthless …

Link Building is Dead. Long Live …

Link building is dead. Long live … link building! Yes, as discussed at Internet World, a certain kind of link building has been killed off by Google; after it de-indexed various networks which had been used to build link value. And, while this has caused gloom and doom for those who solely relied upon those …

Google Changes in 2012 – the story so far

In 2000, this was one of the ads we published. You might notice that something was missing during that day in Search History. Lycos, Excite, Yahoo!, AltaVista … and no mention of an upstart called Google! Now, every day in Search History is being heavily influenced by what has become the dominant player, and that …

Now you see it, now you don’t – today’s search landscape

A number of changes have been taking place recently within Google which are causing great fluctuations in the Search Engine Results Pages. In fact, Paul Daniels would have a field day as, amongst other anomalies, rankings are often being seen as different depending on the browser or device being used, sites with local relevance are …

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