Conversion Rate Optimisation


Conversion Rate Optimisation

Conversion Rate Optimisation is the process of making adjustments to your website with the ultimate aim of increasing the number of users who ‘convert’.

We can define a conversion as:

“An action or a set of actions that a site owner wishes the user to take, typically reflecting wider business goals, such as a purchase, add to basket, quote request, email sign-up, download or social share.”

Your conversion rate is simply the proportion of your website users that convert, and a typical conversion rate for an eCommerce website is often quoted around 2-3%. By making your website more efficient and effective, you can maximise the value of your traffic, making you more money in the process.

If your website currently converts at 2%, then a 1% improvement constitutes a 50% uplift in sales.

Conversion Rate Optimisation (CRO) defines an iterative process whereby you conduct tests on your website, serving different content to different users, measuring the impacts and then implement the best performing version.

What We Can Do For You?

We do everything with Conversion in mind!

What is it you want your users to do? First, we’ll help you work out the goals you want to achieve with your users. When those are set, we’ll design your website with your goals in mind; this will enable the website to maximise conversions from the beginning.

I already have a website, can you still help?

Yes! Yes, we can.

In the CRO industry, websites are often described as “Leaky Buckets”. The water pouring out through those leaks is money. Our job is to simply plug those leaks and increase your earnings.

Plugging the leaks is achieved by first analysing your website and finding exactly where those leaks exist.

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When we establish where the leaks are pouring money out, we can begin to think of solutions for a long-term fix.

Once the strategy is agreed upon, the next step is implementation. The solutions are put in place and tested over a period of time. At the end of the test period, we will assess and deliver the results. The results should show we have plugged leaks in your website and you should now be making more money.

Ready when you are… what are you waiting for?

Please get in touch, drop us an email or give us a call.

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