What Is Digital Marketing?
Digital marketing is an all-encompassing term for the online marketing of any product or service that uses digital technologies.
Purple Imp is an award-winning Dundee digital marketing agency with offices in Scotland and partners globally. We work with clients mainly in our native Dundee, but also in England, America, Spain, France and Australia, to name a few.
We believe the devil is in the details for digital marketing to be done properly.
Our digital marketing mantra is:
“The right message to the right person at the right time through the right channel on the right device.”
What Does it mean
That means, first of all, listening to you. Once we understand you and your business, we then need to listen to your audience: what do they need and want, what makes them tick, what input and insights they have.
Research and planning is the key to a successful digital marketing strategy to allow for effective delivery and execution of the plan. It is essential that every aspect of activity from benchmarking to progress and KPI’s are closely monitored. This agile approach allows for informed decisions to be made, ensuring continual optimisation and your digital campaigns achieving the goals we have created.
Our Approach To Your Digital Strategy
Purple Imp is based on the Bonnie Banks Of Dundee – well not quite, the Dundee Technology Park – but close enough to the Silvery Tay. The majority of the digital marketing services we conduct are for clients here in Dundee, but, we also have the pleasure of working with clients from all over the world who value the expertise of our Dundee digital marketing agency.
A strategic approach to digital is simple; it’s the mantra we live by.
The right message to the right person at the right time through the right channel on the right device -ensuring everything is actionable and measurable.
Our experienced team, by taking a strategic approach to your digital activities, ensures that you choose the right approach, focusing on the most profitable areas for your business.
If you’re in the digital development phase of your strategy, then we can help you choose the right technology for your project and then we’ll ensure that the project is delivered on time and on budget.
If you are considering re-platforming, whether you’re in e-commerce or not, our digital development team can advise and assist you.
Online technologies move at a frightening pace and if you are trying to keep up with the latest new trends or techniques, it can itself be overwhelming. There are a few key considerations before embarking on a re-platforming as part of your digital strategy including:
- Your internal processes
The Purple Imp digital development team are here to guide you through the process and deliver the online marketing tool you need.