Digital Marketing

What Is Digital Marketing?

Digital marketing is an all-encompassing term for the online marketing of any product or service that uses digital technologies.

Purple Imp are an award winning Dundee digital marketing agency with offices in Scotland, and partners globally. We work with clients mainly in our native Dundee, but also in England, America, Spain, France and Australia to name a few.

We believe the devil is in the detail for digital marketing to be done the right way.

Our digital marketing mantra is:

That means, first of all, listening to you. Once we understand you and your business, we then need to listen to your audience, what do they need and want, what makes them tick, what input and insights do they have.

Research and planning is the key to a successful digital marketing strategy to allow for effective delivery and executing the plan. It is essential that every aspect of activity from benchmarking to progress and KPI’s closely monitored. This agile approach allows for informed decisions to be made ensuring continual optimisation and your digital campaigns achieving the goals we have created.

Our Approach To Your Digital Strategy

Purple Imp is based on the Bonnie Banks Of Dundee, well not quite, The Dundee Technology Park, but close enough to the Silvery Tay. The majority of the digital marketing services we carry out are for clients here in Dundee, but, we also have the pleasure of working with clients from all over the world who value the expertise of a Dundee digital marketing agency.

A strategic approach to digital is simple, it’s the mantra we live by.

The right message to the right person at the right time through the right channel on the right device. Ensuring everything is actionable and measurable.

Our experienced team, by taking a strategic approach to your digital activities, ensure that you choose the right approach focusing on the most profitable areas for your business.

If you are in the digital development phrase of your strategy, then we can help you choose the right technology for your project and then ensure that the project is delivered on time and on budget.

If you are considering re-platforming, whether you are in e-commerce or not, our digital development team can advise you.

Online technologies move at a frightening pace and if you are trying to keep up with the latest new trends or techniques it can itself be overwhelming. There are a few key considerations before embarking on a re-platforming as part of your digital strategy including:

  • Cost
  • Specification
  • Functionality
  • Your internal processes

The Purple Imp digital development team are here to guide you through.

Who we work with