Kirnan Cottages

RESULTS

OVERVIEW OF PROJECT PERFORMANCE

Improved reach

Increase in website visits on a very small budget

Client's lodges were fully booked up for the year ahead

THE COMPANY

KIRNAN COTTAGES

Kirnan is owned by Ross Appleyard a former Sky News senior corresponden. Kirnan is an estate with lodged cabins and cottages in the the most beautiful and spectacular countryside in the heart of the west coast.

THE PROJECT

FACEBOOK & PPC ADVERTISING

Purple Imp was commissioned by Kirnan Cottages to promote their new online presence on both Facebook & Google to increase reservations across peak season.

At Purple Imp, we love working with new clients in new niches, and we thoroughly enjoyed working with Kirnan Cottages to book up their diary.

PPC
This advertisement strategy is a way to attract those searching for a particular keyphrase in Google to click you. It is a cost effective method, set any budget and only pay once clicked, to attract more visitors to your site. Another advantage: it’s super targeted meaning you can further reach potential visitors based on demographics like location, language and device.

We helped Four-m by deep diving into an extensive key phrase analysis to ascertain what phrases their audience were using in Google to find them.

We then create bespoke campaigns to target those phrases, people and specific landing pages. Each message crafted to resonate with the reader and convince them to take action: buy your product, call us or download your app.

Every step is a strategic move to feed into the long term SEO plan.

We maximise profit margins by understanding the cost per acquisition and ensuring their is a ROI.

All Purple Imp’s campaigns we deLiver stir effective results for our clients, including Four-m.

Real conversions, real sales, real numbers that stack up.

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