Easy Breaks is an online British short breaks operator, specialising in great value breaks in popular UK holiday destinations.
WHAT THE CLIENT NEEDED
Purple Imp was commissioned to undertake a forensic analysis of the current website, backlink profile and marketing activities and to create a 12-month strategic digital roadmap for success.
Purple Imp was delighted to work with Easy Breaks, to define their audience, build personas and guide them in their journey to continual success.
The research and analysis undertaken and presented back to us was second to none. We were aware of some issues, but Barrie and the Purple Imp team opened our eyes. Further to the research, the digital marketing roadmap produced is a fantastic working document with a clear plan for implementation. Stacey Fleming, Marketing Director