Dancewear Central

RESULTS

OVERVIEW OF PROJECT PERFORMANCE

19%

Increased CTR

22%

Decreased CPC Spend

70%

Improved Sales

61%

Improved Revenue

14%

Improved CPA

THE COMPANY

DANCEWEAR CENTRAL

Dancewear Central is the leading dancewear specialist in the UK, stocking high-quality dancewear for adults and children.

THE PROJECT

PPC ADVERTISING

After working with a number of agencies who had failed to deliver, Purple Imp was commissioned to evaluate their online advertising. After restructuring the Google AdWords PPC account and campaigns.

By returning to the basics, we were able to re-evaluate their PPC strategy by analysing extensively their keyphrases to ascertain what their audience were searching for in Google to find them.

We then create bespoke campaigns to target those phrases, people and specific landing pages. Each message crafted to resonate with the reader and convince them to take action: buy your product, call us or download your app.

By continually optimising the paid advertising, Dancewear Central is delighted with the performance, the cost per acquisition, reporting and overall online marketing performance that Purple Imp is driving.

Real conversions, real sales, real numbers that stack up.

The Purple Imp paid advertising team has delivered where others have failed. Danny Doughty, Owner

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