Edinburgh City FC

The Edinburgh City FC project centered on evolving a historic club’s brand for a new era of Scottish football. The club was operating with an older-style digital presence that didn’t fully reflect its status or the vibrant energy of the capital. Purple Imp took the club’s existing heritage as inspiration, modernizing the visual identity to create a cleaner, more professional aesthetic that works seamlessly across all digital platforms. This “branding-first” approach provided the foundation for a completely redesigned website that serves as a functional, high-performance home for the “Citizens.”

A primary goal of the rebuild was to simplify the operational workload for the club’s media and administrative teams. By implementing a sophisticated, data-driven architecture, we ensured the new platform is almost entirely self-sufficient. The website features deep integration with league data sources, allowing for the real-time, automated delivery of player statistics, match fixtures, and results. As the club competes in the SPFL, this technical infrastructure ensures that supporters have instant access to up-to-the-minute information without the need for manual site updates.

The resulting digital ecosystem is both a tribute to Edinburgh City’s history and a tool for its future growth. From the “Match Centre” to the commercial and sponsorship sections, every page was designed to inform and engage. By combining high-end graphic design with automated code, Purple Imp has provided Edinburgh City FC with a professional “front office” that stands up to the scrutiny of a national audience. This project demonstrates our commitment to helping clubs of all sizes use digital strategy to bridge the gap between their community roots and professional ambitions.

• Heritage-Driven Brand Evolution

  We didn't just create a new website; we evolved the club's visual language to better represent its identity in the modern game. Using the club’s iconic colors and history as our North Star, we developed a brand design that is both bold and versatile, ensuring a consistent look and feel across the website, social media, and physical club assets. This cohesive branding acts as the key inspiration for the site’s layout, creating a professional digital destination that fans are proud to call their own.

• Fully Automated Matchday Hub

  To maximize efficiency, we engineered a "set-and-forget" data system that powers the heart of the website. Through advanced integration, the site autonomously updates the first-team squad list, league standings, and fixture results the moment the data becomes available. This automation extends to detailed "Match Centre" analytics, providing a premium experience for fans while saving the club countless hours of administrative work each week—allowing them to focus their energy on the pitch while we handle the data behind it.