Arbroath FC

This project represents the pinnacle of our “Sport‑Driven, Strategy‑Led” philosophy. Over a multi-year partnership with Paul and the team at Gayfield, Purple Imp has evolved the “Red Lichties” online presence from a traditional club website into a high-performance digital ecosystem. Our work encompasses every critical touchpoint of a professional sporting organization, including bespoke web design, advanced data integration, and the implementation of a high-capacity live-streaming infrastructure.

A cornerstone of this transformation was the development of AFC TV, a robust Pay-Per-View (PPV) and live-streaming platform. Engineered to handle the significant traffic spikes of matchdays, this system allows the club to broadcast live coverage to a global audience, providing a vital revenue stream and ensuring fans stay connected regardless of their location. We balanced this technical complexity with a sleek, user-centric design that prioritizes the “Match Centre,” ensuring that live scores, fixtures, and news are always just a click away for the supporters.

Beyond the pitch, we focused on the club’s commercial scalability by launching a fully integrated official shop. This e-commerce platform was built to manage high-volume kit launches, merchandise sales, and even hospitality bookings. By combining elite graphic design with “tactically driven” code, we have helped Arbroath FC establish a digital standard that rivals the biggest clubs in the country, proving that with the right partner, a club’s digital reach can be as legendary as its history.

• AFC TV: High-Performance Live Streaming & PPV

  To meet the demands of modern sports broadcasting, we built a custom integrated streaming solution that houses AFC TV directly within the club's main digital hub. This platform was engineered for absolute reliability, capable of managing thousands of concurrent viewers during high-stakes Championship fixtures. By centralizing live video, audio streams, and match archives under one roof, we created a premium "all-access" destination for fans that operates with the technical precision and stability required for professional-grade media delivery.

• Unified E-commerce & Commercial Growth

  We transformed the club’s retail operation by launching a bespoke e-commerce platform designed to maximize revenue and streamline the user journey. The system is built to handle complex inventory—including multi-variant kit sizes and personalized printing—while also facilitating the sale of "Wall of Fame" bricks and corporate hospitality packages. By aligning the shop’s visual identity with the core club brand, we created a frictionless shopping experience that turns digital engagement into tangible commercial success for the club.