Social Media Management
Social media has transformed the way brands communicate with customers and prospects and it is imperative to communicate with your audience to engage your audience and not only to use social media from a customer services and brand reputation perspective but to use it to attract new customers for your brand, services or products.
Similar to SEO and PPC all elements of social media activity are measurable to ensure that all social media advertising or organic activity generate measurable results for your business.
Social media marketing is the process of gaining traffic or attention through social media sites. Whether that’s Facebook, Twitter, Instagram, Pinterest, YouTube, Google+ WhatsApp, Snapchat or any of the other thousands of social platforms that exist which provide radically different social actions.
It is about being present in front of your audience, your potential audience knowing which platforms they use and how best to engage with them.
Content is key to the success of your social media marketing efforts similarly as to how content is critical to your search engine optimisation strategy. Relevant content that engages with your audience and tells your story.
To build your local, national or international organic audience requires dedication, supplying daily relevant content and engaging with the community that you build.
Paid social media can augment your efforts to help position your brand, products and service in front of the right audience helping to increase your share of voice and generate new leads, new customers and new brand ambassadors.
Social media success requires commitment and not every business needs to be on Facebook. Strategically choosing the channels which will deliver the optimum results for your company is paramount to our approach.
The search engines know that the social channels are where the majority of conversations take place and now listen to these signals as to the relevancy of your brand, products and services in your search vertical.
Increasing your authority in an appropriate social channel will have a positive impact on the overall optimisation of your online marketing efforts.
Providing social solutions based on your goals and what will make your brand a success online is the key to why we are successful.
We have your interests at heart and our dedicated social media management team not only talks your language, but we talk your customer’s language and the social lingo.
Driving traffic to your website, expanding the reach of your business page, launching a new product and targeting specific demographics and psychographics, increasing your social media following or fostering your brand building trust and creating brand ambassadors are just some of the ways the Purple Imp social media team use social to your advantage.
It’s good to talk, let’s get social.
It’s important to know your share of voice and how you compare to the competition.
It’s important to track brand mentions, but, it equally as important to listen to what is going on in your vertical.
Who is commenting, positive and negative, what type of language are they using, what opportunities are there.
Gleaming insights on real customer conversations that inform you and your strategy for both campaigns and customer management.
Perception is everything.
The efforts you put into social media will not create a crisis, however, if something negative happens, social media will be the first place customers vent their disappointment.
Knowing what is being said, where and by who with a plan in place of how to handle such a situation should it arise is critical to any business or brand in the modern world.
The right message to the right person at the right time through the right channel on the right device you hear that message from us at Purple Imp continually. The perfect copy, the perfect visual, the perfect advert with the right budget and targeting can help you leverage the value of social media for your brand.
We create compelling adverts, we target the right people and we measure the effectiveness of all campaigns to help position you in front of your prospects.
Customers may be using Facebook, Twitter, Google+, LinkedIn, WhatsApp, Snapchat, Instagram or any other of the thousands of social channels, targeting them is essential to ensure you don’t waste budget.
Social media is part of your overall digital marketing strategy and should be approached strategically.
Sporadic posts on social channels with no real meaning, targeting or measurement just to tick a box serves no benefit to your business. If you have an in-house team or if you are thinking about using social media for your business, then we can work with to create social media policies, editorial calendars, crisis management plans, style guides, tone of voice and every element you need to tackle the world of social in a way that delivers benefit to your business and a return on your investment.
Throwing content onto a social channel whether that’s organic or paid in the hope that it works simply won’t.
Our creative team spend time researching the audience to know what works and then produce content that’s targeted, tells a story and compels the call-to-action.
Every piece of content produced, published and promoted should serve a purpose that content should engage the audience and help turn your customers into fans, brand ambassadors who engage and share your content.