Competitor Analysis

From the evaluation of the competing sites’ link profiles and visibility over phrases to their onsite customer journey and engagement, all are key components that build a picture that helps us build a successful strategy together.

At Purple Imp, we can implement marketing automation software to analyse all interactions from all devices that your audience uses to engage with your site, their interactions, behaviours, and challenges. This can help inform not only the strategy, but onsite development to simplify the user journey and user experience.

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