This is another PPC model, whereby you only pay when someone clicks on your ad and visits your website. Using Bing, you target your ads to people in certain countries, regions or cities using various geographic targeting options.
You can also reach new demographics with Bing’s innovative gender and age targeting options, allowing you to create more focused campaigns.
Bing is said to be generally less competitive, with potentially lower cost per clicks (CPCs) compared to Google Ads. Bing Ads now shares a lot of similarities with Google Ads, but it’s important to note that they’re managed separately, because the results will often vary greatly between the two platforms.