Online content – quality beats quantity

When it comes to online content, quality is more important than quantity. But that hasn’t always been the case.

In the early days – and even the latter days if we’re going to be honest with each other – it seemed more important to unleash a tidal wave of link-harbouring stuff than to devote resources to creating content designed for real live human beings with their impenetrable jumble of feelings and opinions and entrenched patterns of unknowable logic.

That was hard work, after all. And there it was in black and white anyway: the shortcut got people where they needed to be much faster.

Owing to the evolution of search, particularly over the last year or so, that is no longer the case. But despite the recent nature of this change, it could be argued that its impetus was triggered long ago.

Way back in 1994*, in the early days of the Internet as a commercial enterprise, a body was formed with the express purpose of defining online standards. The World Wide Web Consortium (W3C) was founded 24 years ago this month – and they have been trying to push the bar higher ever since.

Their credentials are beyond compare. Director Tim Berners-Lee is credited with the invention of the Web – full-stop. And (redundant explanation ahead…) their Web Content Accessibility Guidelines Working Group (WCAG WG) sets guidelines to ensure online content is easily accessible.

But the truth is it doesn’t matter how easily accessible content is if it’s rubbish. That’s why – now more than ever – creating user-friendly, entertaining, worthy content; content that adds value to your site, is absolutely vital.

That’s easier said than done, of course. Whether it’s words, pictures, audio, video, infographics, social media updates, press releases, or a downloadable tech-spec PDF crammed full of jargon, algebra and 50:1 scale technical diagrams of a Portaloo in zero gravity, creating engaging content takes time.

If time is not on your side, engage the professionals. Purple Imp has been creating top-notch online content since 1995 (in various forms), so whatever your requirements, our team have the experience – and the talent – to ensure your online output catches the eye, then converts into business.

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