OMG[oggle] – notice of detected unnatural links

An increasing number of website owners have become alarmed recently due to receiving the dreaded “Google Webmaster Tools notice of detected unnatural links” message.

This may not have reached mass hysteria levels but there is increasing concern, particularly amongst those who have never received any previous communications from the search giant.

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

OMG[oogle] – 1

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank.

OMG[oogle] – 2

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

OMG[oogle] – 3

In actual fact, as revealed by Search Engine Land, Google sent more than 700,000 messages to webmasters via Google Webmaster Tools in January and February alone. That is more than the total number of messages they sent in the whole of 2011!

The general opinion within the Internet Marketing world is the automated “unnatural link” alert system has gone on unnatural over-drive, as part of a whole host of changes Google is currently implementing.

However, it does make sense to conduct analysis of your website’s link profile, not the least because there is a possible issue that links have been innocently placed by customers or other commentators within sites which Google has currently flagged as been less reliable sources. Or, worse, that links have been planted by an unscrupulous competitor.

And, as for OMG(oggle), there is no need the push the panic button just yet!