Components Of Digital Marketing research
The Purple Imp approach to digital marketing research is one that uses publicly available tools and our own proprietary developed suite that allows us to generate data building a 360, full spectrum view of your audience, your search vertical, your market opportunity.
Our combined approach ensures all of our intelligence gathered and evaluated during our market research is extremely powerful data.
However, data for data sake is meaningless.
Our experience and expertise in the field ensure the data is robust and reliable and the insights extrapolated are insightful and meaningful to drive your successful digital media strategy.
Your digital marketing research project could include one or a variety of components, for example, keyword research and linguistic profiling.
What are your customers searching for, what type of phrases and queries do they use, what should you be visible for?
Creating reliable and realistic representations of your audience, based on qualitative and quantitative research and web analytics building a demographic and psychographic picture of who you need to appeal to and where you should be positioned.
Exploring the search vertical in which you are competing with both your real competitors and your online competitors, those sites who occupy the valuable retail space that is page one of Google.
How best to position the offering and how to offset the competitor’s strengths and leverage their weaknesses.
What content do you have, what’s working and more importantly what’s not? What do the competitors have and what’s working? What do the audience expect to see, need to see and where do you fall short of the expectations and requirements? Once we know the gaps, we can help you plug them.
Who is saying what and on which platform? What positive and negative statements are being made about and around your brand, products or services? What are people saying about the competitors? What conversations are you missing that you could be part of? Who is influencing your audience?
When you know what’s being said, strategically through our social media management or content marketing you can position the brand in the right social channels to impact the strategy.
Digital Marketing research
Do you want to stay ahead of the competition? Do you want to know what the competition are doing? Do you want to know what content is working? What is being shared in your search vertical? Do you know who or what is influencing your digital ecosystem?
If the answer to any of the above is yes, and, it should be if you want to have an online marketing strategy that will deliver success, then, contact us to discuss your digital research requirements and discover the insights that help you plan and achieve success.
Research, Plan, Deliver
Activity-based on guesses, hunches, or what everyone else is doing. Sound familiar? This is not a strategic approach.
Sometimes it’s good to trust your gut instincts, but, strategically there is more value in listening to your audience, your potential customers.
Evaluating and understanding their feedback, their likes, and dislikes, their concerns, their wants their needs and desires.
To allow you to re-position your brand and proposition, to allow you to create stories and marketing messages which resonate with your audience to tailor your communications to a timescale which encourages them to visit and purchase and more.
Research is not driven by the highest paid person’s opinion.