Paid Search

PPC

If you are looking to boost immediate traffic to your website, looking to drive targeted traffic that is in buying mode to convert sales and lower your cost per acquisition for customers then you are in the right place.

The Purple Imp paid management team manage small and large paid campaigns for a diverse array of clients and experienced in using all methods of paid advertising and reporting the successes.

Whether you want to use

  • Google Ads
  • Remarketing
  • Display Advertising
  • Native Advertising
  • Twitter Ads
  • Facebook Advertising
  • Bing Ads
  • App marketing

Or you have a PPC campaign running at the moment and would benefit from our PPC audits, contact us today.

Paid Search Management Team

Our team include Google Ads & Bing qualified paid search experts who are ready to help your business achieve your commercial goals online.

Our paid team working closely with our SEO team as the intelligence gathered from running paid campaigns is invaluable to your overall optimisation and together help achieve your strategic objectives.

Increasing your relevancy to reduce your cost per acquisition is paramount for our paid search team with their technical knowledge, their creative approach and their analytical prowess your paid search campaign run by Purple Imp will be extremely targeted and highly successful.

Our Approach

We need to understand you, your business, your objectives and the challenges which face you.

Don’t think of us as an outsourced solution, our paid search management team are an extension of your internal teams, we are a partner working with you to achieve the common goal, success for you online.

A digital campaign requires a strategic approach, a structured plan for success.

At Purple Imp we look beyond the standard impressions, cost-per-click and click-through-rates and understand the metrics than mean more to you as a business whether that is specific key performance indicators the economic conditions of the search vertical, competitors activity, higher margin products or seasonality we factor in all aspects to tailor your paid search programme.

Your paid adverts
Similarly, to a lot of SEO research, paid search management research starts with understanding the market, the opportunities, the search queries, phrases and keywords the target audience use.

The fancy name is linguistic profiling, understanding the language your buyer personas use and where they use this.

Why? To allow us to deliver the

Right message to the right person at the right time through the right channel on the right device.

Campaigns will have unique adverts targeted and tailored, but, our ongoing optimisation of your campaign means we will test which adverts are converting better, which ones require a quality score increase, make changes to your landing pages to increase conversion and more, for our paid team rely on your adverts working for you and driving more business, simply said, that’s how we stay in business.

International Paid Search
Do you service the world? Are your products or services available internationally? If you have an international SEO strategy then you can support and augment this with our internal paid search options.

Simply passing ads and keywords through a translator will not work, the ads may be rejected, they will most likely cost you money with poor conversion.

Just as we would in the UK immerse our self in understanding the target audience the buyer personas when ads are being run in specific countries it is imperative to immerse yourself, use our internal language skills and identify the opportunities in that market to target.

With linguistic relevancy, we can then concentrate with the Purple Imp methodology of continuing to deliver success for your business online through our paid search services.