PPC advertising, also known as paid search advertising is useful for any business wanting to achieve immediate exposure on search engines like Google and Bing. It’s an alternative to relying on your website to rank high organically, which often takes time to achieve.
Paid search marketing can be very cost-effective and offers a number of advantages over other forms of advertising:
-It’s affordable – you only pay when someone clicks on your ad.
-It’s controllable – you can tailor various aspects of the campaign and budget to your needs and goals.
-Geotargeting – you can target searchers by country, region, city or radius.
-See immediate results – Paid search is relatively quick to set up and you can achieve top ad positions, giving you instant results.
We will start off by performing a full audit of your account and provide best practice recommendations that will save your campaign’s money and improve performance. If you are new to PPC, then we will start off by carrying out keyphrase research and provide you with estimated traffic and budget. We will then design and build tailored campaigns according to your needs that deliver results.
Social media has transformed the way brands communicate with customers and businesses and it is imperative to communicate and engage with your audience whether this is through Facebook, LinkedIn, Twitter, Instagram (or one of the many other social media platforms). Not every platform will be right for every business and we will advise you on using paid social as part of your digital marketing strategy.
Retargeting allows you to display adverts to users who have already visited your website. We have extensive experience in creating remarketing campaigns in Google, Facebook, Perfect Audience (and many other platforms) to bring customers back to your site. We can also communicate your advertising message using a variety of paid display techniques and targeting methods according to your needs.
Keyphrase research is usually the building block of any successful PPC campaign. By choosing the right keyphrases, businesses can:
- Increase the quality of site traffic at a relatively low cost.
- Increase brand awareness.
- Increase return on investment (ROI).
A well designed and managed PPC campaign should provide immediate and measurable results through ongoing campaign tracking. Here at Purple Imp, we understand that this can be a complicated and time-consuming process. We employ best practice methods and techniques that are tailored to your needs and will help you save time and increase your overall conversion rate.
We use a variety of tools and methods to identify the keyphrases your target audience is likely to use to search for your products/services on Google.
We are very experienced in producing tight, focused copy that’s proven to produce results.
PPC tracking is conducted to assess the effectiveness of campaigns and provides us with the detail to adjust campaigns appropriately.
Our landing page can play a big influence on conversions, we work with you to create highly effective landing pages that convert and meet your objectives.
We continuously monitor and optimise your campaigns to ensure it is delivering results. We work on ad positions, CTR and Quality Score to ensure we achieve the most effective results, whilst lowering your average CPC.
We provide detailed monthly PPC reports showing how each keyphrase has performed, assessing the strengths and weaknesses of the campaigns to improve performance further.