Digital PR, telling your Brand story
PR has been, and always will be, a huge asset to any business regardless of whether it’s a start-up or a long-established brand. Digital PR is about positioning you as a thought leader and making the most of your online voice, building your share of voice in search results.
Digital PR is a function of the digital marketing strategy and has become more aligned with SEO over the last few years. The distribution of press releases online, working with journalists to position stories or bloggers who may be authoritative in your search vertical can have a positive impact on your brand. But working with a digital agency allows signals from those website properties to be leveraged, which has a positive effect on your overall site optimisation.
Our team works across a variety of sectors, creating and designing digital PR campaigns that deliver results. We know how to have our clients featured in places of authority across the web that put them in front of the influencers and the audience that matter most to them.
While digital PR may have some SEO benefits, the purpose of the campaign is not just to generate links to a site; it’s about promoting your brand in the places where your audience are actively engaged online.
Research is key to success. Who do you want to target and why and what story do you want to tell them – these are critical questions we need to ask. This will allow the team at Purple Imp to create a unique and compelling story, specifically targeted to your audience.
We may decide to use local PR, National PR, Trade PR or wider publications as part of a brand building or brand strengthening campaign.