Everything online is measurable, and, if you are not measuring everything you are not adopting a strategic digital marketing approach. The team at Purple Imp use a number of bespoke and industry standard tools such as Google Analytics, Google Search Console and Google Tag Manager to help you evaluate and understand how well you are performing digitally so you can make informed decisions. Find out more about how we can help you evaluate your online performance.
Misinformation in a Digital Age
“The internet is fast becoming a cesspool where false information thrives” – Eric Schmidt.
A quote direct from then CEO of Google. At Purple Imp we believe in being clear, open, honest and transparent delivering tangible results online.
There is no one size fits all approach that can be adopted for digital marketing or any of the components:
- Search engine optimisation
- Pay per click
- Conversion rate optimisation
Our digital marketing methodologies are bespoke to each client. We are innovators to help drive your business forward and given the significantly changing landscape in which we choose to operate we are always anticipating your needs. The needs wants and desires of your customers and of course, Google and how the search engines will interpret your efforts and how they match with those of your customers.
If you like working with true digital marketing specialists, experts in the field and some of the sharpest minds in the industry then we would love to hear from you about how we can work together.
Digital Marketing Specialist!
Create great content, the mantra you hear from everyone who works for Google about how to better optimise your site. Great content is subjective at best. It is key to listen, to understand your audience, their needs, their desires, their wants and create content that is compelling, unique, informative and most importantly engaging. Content for content sake is pointless, digital content that is strategic and delivers on your objectives and creates an ROI is paramount to your business and what our content marketing team at Purple Imp specialise in.
Listen, Plan and Deliver to ensure that the digital message is done right, the devil is in the detail!
A strategic integrated approach to your digital marketing ensures a consistent message, that a compelling story is told and the right content is created that will resonate with your audience. The story we tell may be different, tailored to each of the marketing channels being used, the website, social media, email or offsite as part of an outreach programme and the message will be consistent to help extend your reach, your share of voice and maximise your return.
If you’re old enough to remember the Kevin Costner quote “build it and they will come” well the angels might but your audience won’t. Simply creating content will not achieve the objectives unless it is promoted and amplified in the correct ways.
Without a strategic approach, even the best content will only reach a small percentage of your current audience never mind your prospective audience.
Your content is paramount to increase your share of voice in your search vertical and increasing the relevant traffic to your site directly or through your paid, owned and earned media efforts.
Our expert content marketing team at Purple Imp help maximise your effectiveness of each piece of content that is created. Amplifying your content to leverage maximum value can be achieved through social media advertising, outreach, native advertising engaging with key opinion leaders and influencers and through online PR to name but a few of our tried and trusted methods.
Digital – The Devil Is In The Detail
We are passionate about digital, we love it, live it, breathe it. We would love to start a conversation with you about how we can work together and how the digital marketing team here at Purple Imp can help you hit the mark digitally and achieve your goals.
Our SEO team are leading experts in the field, regularly we are invited to contribute to the main industry publications or keynote at marketing conferences.
Simply because we care and we have one aim that is to drive more relevant traffic to your website via increasing your visibility within the leading search engines such as Google.