What is Content Auditing?
We will assess your current content and competitors’ content to identify how your content is performing and whether the messages are clear and consistent. We use the following methods to achieve this:
- Content audit
- Content inventory
- Gap analysis
- Audience personas
- Competitive analysis
From this, we identify opportunities for more effective content that will attract visitors and engage them .
Content can help get more people to notice your brand and the products and services you’ve got to offer, because it not only helps to build customer trust in your products or services, but to build relationships with them.
You can use content to demonstrate your knowledge and expertise about your business and encourage conversation about your offering. Most importantly, good content will encourage your customers to take action on your site.
Having relevant content can help improve your search engine visibility, which in turn helps you attract more potential customers to your site.
Understanding What Content Works
Before embarking on the creation of new copy, it’s important to understand what content already exists and how value from that content can be leveraged.
When undertaking a content audit, we identify the quality of your content and how well it engages your target audience at each stage of the customer journey.
We can then identify the content gap which exists and needs to be addressed to build your audience who will engage with both your existing and new copy.