OVERVIEW OF PROJECT PERFORMANCE
Four-M are a accountancy firm headquartered in Dundee. They provide accountancy practice and advice to both private and corporate clients across Scotland.
WHAT THE CLIENT NEEDED
Four-m commissioned Purple Imp to design and build their new online presence as an informational website highlighting their expertise in accountancy services for their Aberdeen and Dundee offices, from which they serve all of Scotland.
Our team built an user-friendly and secure website. The website was then crafted to perform better with search engines thanks to our professional SEO practices. The next stage was to attract traffic with an pay-per-click advertisement strategy.
We thoroughly enjoyed working with FourM, to bring an online fresh face for their brand.
The Purple Imp team have been excellent to work with and we love our new website. If you are in Dundee and need a website, contact Purple Imp! Graham McLelland, Partner
WEBSITE DESIGN / SEO / PPC
We made their site to be strong, quicker, and user intuitive. This meant that the user experience and conversion path were optimised to the highest standard.
We took care of every aspect of the website design: domain names, servers, hosting, tracking etc. Ensuring a seamless experience so Four-m could run their business as usual. Just leave it to us, we’re the experts.
Search Engine Optimisation
SEO is not only about search engines but good SEO practice improves the user experience and usability of a website.
Users trust search engines and having a presence in the top positions for the keywords the user is searching; increases the web site’s trust.
We look at SEO from an onsite and offsite perspective. Onsite, we strengthen the technical SEO: page speed; site structure; contextual relevancy and crawl budget etc. Offsite, we look at the expertise; authority trust; the right signals to the site; the link profile. All factors towards building a rigid, credible, reliable, trusthworthy brand that has the “right” to be visible across an array of relevant search queries that continually bring in a new audience.
This is how we elevated Four-m’s online performance by placing them in front of their existing, current and perspective audience and bring the audience to them.
Read more here.
This advertisement strategy is a way to attract those searching for a particular keyphrase in Google to click you. It is a cost effective method, set any budget and only pay once clicked, to attract more visitors to your site. Another advantage: it’s super targeted meaning you can further reach potential visitors based on demographics like location, language and device.
We helped Four-m by deep diving into an extensive key phrase analysis to ascertain what phrases their audience were using in Google to find them.
We then create bespoke campaigns to target those phrases, people and specific landing pages. Each message crafted to resonate with the reader and convince them to take action: buy your product, call us or download your app.
Every step is a strategic move to feed into the long term SEO plan.
We maximise profit margins by understanding the cost per acquisition and ensuring their is a ROI.
All Purple Imp’s campaigns we deLiver stir effective results for our clients, including Four-m.
Real conversions, real sales, real numbers that stack up.