OVERVIEW OF PROJECT PERFORMANCE
Broker Insights, an exciting FinTech startup based in Dundee, initially engaged Purple Imp to assist with their design and development of their innovative client application.
Purple Imp designed the front end and oversaw the development for the Broker Insights platform, which offers search capability for insurers to identify commercial business opportunities with brokers according to business type, insurance product, premium, renewal date, location and insurer, which is the first of its kind in the market.
In addition to our web design services, Broker Insights further engaged Purple Imp to maintain the client-facing website and utilised our in-house video design and animation team to create a simple explainer video.
The key to the project was simplicity, conveying a complicated message in a crisp, clean manner, assuring users of an intuitive experience on both the website and the platform .
We are delighted to work with Broker Insights, and we continue to enjoy supporting them on their exciting journey.